Toyota believes their cars help people have more fun. By sponsoring the charity event, Comic Relief, they could prove it.
We helped them create the world’s first ticklish car, The Ticklish Toyota, to show their support. It laughed, shuddered and wiggled its parts when tickled by people at live events or online. Recognizable chuckles were recorded for it by famous comedians, an online film promoted it and the whole of the UK started wiggling their fingers.