It's easy to research what adults think of different foods, but it's a lot harder to get feedback from babies. That's why we created the Ella's Kitchen Thrill-o-meter – a device that measured babies' chemical responses to food, so we could see what tickled their tastebuds. The food tasting was shown online and was also supported by a competition. Mums could win a years supply of Ella's Kitchen food by sending in a video of their little one tasting a scrumptious new meal. Our thrill expert, Dr Gill, shared the top video entries and gave us his analysis of them on Facebook.

Ella’s Kitchen had finally discovered what their young customers thought about their product and used the results to improve their range.The campaign received lots of attention from the press and won Best PR Strategy of The Year at the Drum Marketing Awards.

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