At VaynerMedia in London, I was the CD on the diversity and inclusion campaign for Shell. Shell is working to close the gender gap in engineering.
Extensive research led us to people with amazing stories of how they're closing the gender gap. From these stories we created one main video with snippets of 6 individual's efforts in a bid to inspire others to share their stories too.
​We also captured full length TED Talk style videos of the individuals and other retargeting content such as animated stories.