Ikea had lots of interesting stories to tell about their products, so we found a way to tell every single one of them – making a different TV commercial for every day of the year. For those slow at Maths, that's 365 ads. Sound ambitious? It was. But with smart media planning, advanced production techniques and a lightning fast creative process, we made it happen. We proved every day is truly different at Ikea.

The campaign won a Silver Epica, Silver Eurobest and was nominated for the Tomorrow Awards and the ADCN Awards. Unfortunately, it also nearly gave our TV producer a heart attack.

Case Study Film