We came up with a global campaign for Asics to show that exercising is good for your mind as well as your body. Under this Move Your Mood thought, we created a campaign for the 2017 IAAF Championships in London called Move London. The films are about exploring the amazing locations on London’s doorsteps, where anyone can get out, get active and move their mood.
As well as the films, we created Run The Tube – interactive installations encouraging commuters to switch their train tickets for trainers and to trade the misery of the daily commute for the benefits of getting outside and moving more. Designed by American artists Rob Jensen and Warren Trezevan, Run The Tube was a multisensory movement experience. 85 meters in length, the tunnel's hoops of light and music responded to the runners' movements.
The campaign was covered by: Contagious, Little Black Book, The Sun, Time Out, The Express Online, GQ, High Snobiety, The Metro, The Daily Telegraph and more.
It was also Campaign Magazine's Pick of The Week
Run The Tube: Don't take the tube, run the tube and move your mood